Switch

UI/UX Design
Project Overview
Switch’s mission is to help everyone across the world reduce their plastic consumption. Through an intuitive and easy to use system we offer our users environmentally friendly alternative to some of the most frequently purchased products. By providing fun rewards, our goal is to seamlessly change buying habits and help the planet.
Plastic Pollution
Billions of pounds of plastic can be found in swirling convergences that make up about 40 percent of the world's ocean surfaces. At current rates plastic is expected to outweigh all the fish in the sea by 2050.
Major Key Takeways
Aspirations for the app

• Solid reward system - cost motivative rewards

• Maybe collaboration with brands that are environmentally friendly

• Show great data that’s
directly influential to the users themselves

• Replacement products look great or feel great

• Provide retail locations that  are easily accessible and hassle-free

• Significantly reduce plastic usage for participants with branded reusable containers

• Creating loop for costumers to bring back their containers
Pain Points

• Users don’t have time to calculate their every day plastic footprint.

• Users don’t have need of achievement when they contribute to the environment.

• Users don’t have reminders to help them remember to recycle.

• Users could not visually see what they have changed while reducing their plastic footprint or correctly recycle.

• Users don’t have sense in what their buying habits contain how much plastic that could pollute the environment.
User Journey
Wireframes

User Interface Design

Login

User Interface Design

Feature Pages

User Interface Design

Buying Progress
Scenario
Ella is a students who studies abroad and lives by herself in a studio. She needs to take care all of the things in her household, including cleaning and shopping. One day, she was throwing out how trash and she noticed she had a lot of plastic products inside the garbage bag.
When she was scrolling through her phone, she saw one of her twitter friends is sharing her score on how much plastic she had reduced. She clicked into the link and downloaded the app called “Switch”. She opens the app registered herself in and starting to take pictures of what’s inside the garbage bag. The app tells her she has plastic water bottle, yogurt cup and shampoo bottle in the bag. Then the app suggested alternative products including refillables that are offered at Switch retail store. She looked at how big an impact switching to a different container will be verses buying a refillable container. Then the app shows which Switch shop that is nearest to Ella’s house has the product. However, Ella wants to grab her package on the way back, so she put in the post code of the shipping store. The store gave another option that is both closed to the store and the shipping store. She clicks on the button for direction. When She arrives at the store, The QR code popped up from the phone. She scaned it through the gates and they opened to let her approach. After she entered the Switch shop, she chooses a refillable yogurt glass jar from the rack. Then, she placed the jar on to a scale, which recognizes the product. The machine immediately started to fill yogurt into her jar. The processing page also popped up from her phone. After the jar was filled up. The app noticed Ella that she’s all set. She grabbed the jar and headed outside the store. After she’s out the exit door. The app sent her the receipt with the exact amount and money of the yogurt jar. The app also sent her a coupon for her first succession in purchase a refillable product.