Based on the first three months of data recording sessions, we found that our new onboarding flow increased user adoption by 80%. We saw an increase in engagement from both new and existing users with a significant increase in traffic from new users.
How might we drive user's engagement and sales?
We began by conducting a thorough analysis of our website's current traffic and user engagement metrics, identifying areas with high potential for improvement. Our team then brainstormed and planned a series of targeted marketing campaigns, such as Mother's Day, Valentine's Day, and special discount offers, aimed at capturing the interest of both new and returning visitors. By integrating these campaigns into our website's architecture, we ensured seamless navigation and visibility of new and existing features. We prioritized quick-win initiatives, such as homepage banners and email marketing, alongside more extensive efforts, like social media collaborations and influencer partnerships.
Mother's Day Campaign
Action words for key user actions
highlighting time-sensitive promotions and discounts
main title for drawing attention to a curated selection of products
